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Monks on a Canoe

Problem solving
for growth

Business development for
service-centric companies

What I do

What I do

Whether you are shooting for the stars, looking to accelerate team performance or simply looking to optimize how you operate today, I'm your trusted, independent advisor.


Strategy Development
& Analysis

  • Go-to-market strategy

  • Value proposition design

  • Maturity assessments


Commercial Leadership & Management

  • Sales leadership coaching

  • Pipeline management

  • Interim sales management


Commercial Operations & Digitalization

  • Process improvement

  • CRM Scoping

  • Operational implementation

About me

About me

I’m passionate about creating results, believing that strategic plans without execution are just nice words. That’s why I’m really nerdy about making sure that my advice is concise, clearly communicated and action-oriented.


Likewise, integrity, empathy and diligence are key values for me and will typically shine trough in everything I do.

I founded my boutique management consultancy in 2017, to serve the specific and specialized needs of service-centric companies, characterized by having to deliver complex services and products, while at the same time experiencing a need to focus on business development to survive in an increasingly competitive market.

Before founding the company, I worked with and consulted on commercial strategy, strategy execution and digital enablement in companies such as Implement Consulting Group, Ørsted & IBM.

Consider me a nerd, specialized in helping service-centric companies achieve commercial excellence.

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What People Say

Søren has systematized our sales process in a distinguished way. We have been able to work with the process under expert guidance...
No doubt it has had a positive effect. We have grown our business area by over 100% compared to the budgeted amount.
Søren's advice has definitely paved the way and contributed to our focus on growth

Martin F.
 Senior Manager

Trusted Partners

Brilliant people that I trust will make my clients succeed


Digital solutions, focusing on simplifying workflows and business processes


Organisational analysis & -development, facilitation and  training

Leadership development, executive coaching and talent acceleration


Reach out

Søren Fur ApS

Jens Bornøs Vej 21

DK-2970 Hørsholm


CVR 38826786

     +45 26 74 26 00    |

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